When it comes to the position of your blog in search engine results, there is much more than luck.
Search engine optimization is a skill that any content creator – professional or amateur – must develop in order to make their content as discoverable as possible. This involves making a few changes to your blog and its content to improve their position and visibility online.
While SEO and content marketing experts have developed specialized tools to launch your articles as high as possible, there is also a lot of basic work you can do yourself for free. Here I will provide you with some useful tips to help you improve the SEO of your blog content.
1. Organize your publications carefully
One of the most vital parts of SEO is making sure that every piece of content you post is worth it. No matter how much technical optimization you achieve if you don’t post unique, useful, accurate, relevant, and up-to-date material.
Do not stray from the topic of your blog, even if it is tempting to comment on developments in the world beyond your usual subject.
You have to keep an eye on what is going viral in your blog’s area of expertise. Trending topics are much more likely to hit – and providing a distinctive and expert perspective on these topics will help you stand out from other bloggers, so be sure to do your research thoroughly!
2. Improve readability and accessibility
This is the subject of your optimized articles – but what about your approach to the main body of the text?
All the information that you include in each publication must be fully relevant and very concise. Try to avoid “fill language” as much as possible – it’s the fluff that swells your word count but doesn’t actually include relevant information that drives the play.
Paragraphs should not exceed three lines. Keep in mind that an online audience is more likely to “scan” your message for nuggets of vital information than to study it in depth, so readability of your content is vitally important .
Include applicable and visually pleasing headers and images and infographics where possible to break the text and keep things interesting. Make sure you have permission to use all photos before adding them!
Accessibility to your blog and all your articles is an essential SEO step. Always internally link content that you have created in the past that is relevant to the subject of your current post. This improves access to more of your work for both audience members and search engines.
You should also link to your blog content regularly on your social media platforms, as this will increase traffic and inbound links – which will make you even more discoverable.
Before posting anything, however, you must first make sure that you are not duplicating content that already exists on your blog. If there are too many similar topics, keywords or repeated pieces of text, you may be penalized by the search engines and sent to the ranks.
3. Stay in control of trendy keywords
This domain is perhaps one of the most famous elements of SEO and it is also surprisingly easy to achieve.
There are a number of very useful free tools that will help you find out exactly which keywords are most popular in online searches. Again, it is very important that all of these search terms are perfectly matched to the topic of your content.
The tools you can consider using are Ahrefs, SEM Rush and Google Adwords. But there are many more available. You can even use tools such as Answer The Public, Google search suggestions and Google Trends to select important keywords. Some will allow you to focus on particular countries – and even regions – which means you can target a more local audience if necessary.
There are two main types of keyword phrases – short tail and long tail.
Short tail search terms count between one and three words and will help you reach a large audience who are looking for information in roughly the same field as your content. For example, “SEO advice” can be a short phrase that works well for this page.
Long tail keyword phrases help you focus on a more specific audience by providing more details on the subject. For example, “SEO blog content for beginners” will allow you to attract those looking for more specific types of information.
Long tail keywords are especially valuable for those interested in marketing content for their blog, as they will help attract audiences that are much more likely to turn into leads.
Use keywords everywhere – in headers, subtitles, meta descriptions and tags as well as in the main body of your content.
Whatever you do, make sure to insert these keywords in a natural and easy-to-read manner. Filling a piece with discordant sentences that don’t work together in a grammatical sense seems lazy and dirty and is often off-putting to an audience.
Before creating new articles that are properly keyword optimized, it is well worth the effort to reoptimize blog content from previous pieces – this way your whole blog will work consistently .
So – to get a head start on SEO blog content – remember to:
- Organize your publications ensuring that they are relevant, unique and likely to attract an audience by keeping an eye on trends
- Improve the readability and accessibility of all content (be sure to regularly include internal links and remove duplicate content)
- Optimizing keywords in a natural and engaging way as much as possible
If you do these steps, chances are you will soon notice a difference in the search engine ranking of your blog.