Imagine that you have opened a shopping center. The name and popularity of your mall has attracted potential buyers.
Upon entering your mall, you knew that a visiting prospect would be persuaded to buy a thing or two.
Alas, your entry is full of water with the rain that fell the other day!
What will a potential buyer do?
Even if your mall had the best stock in town, it doesn’t matter. A potential customer, disgusted, will likely pretend to have forgotten something in the car, turn around and leave your mall – for good.
Your article is like that. As a freelancer, business owner or entrepreneur who has a great message for your audience.
You can’t afford to start your article wrong.
While a promising headline grabs your reader’s attention, the introduction of your article must support it.
At a time when there is over a billion websites on the internet and everyone is trying to gain importance, you need to grab the attention of your readers quickly and maintain it.
In this article, I’m going to show you 5 decisive ways to start your introduction and get your audience’s attention through science.
- Start by asking a personal question
In 2015, a research was done by Stanford University with three adults to find out what happens in the brain when people are asked personal and non-personal questions.
They discovered that answering personal questions activates a unique brain activity pattern among participants.
By asking personal questions, you engage millions of brain neurons. As a writer, use this unique feature. Start with a simple, personal and interesting question.
The question: “Can you become a genius?” is more interesting, for example, than the statement: “You can become a genius.”
- Start with a logically contradictory statement
In the domain of logical consistency and contradiction, chief psychologist Randolph Mayers argues that, like deductive reasoning, the fact that an argument is logically consistent is not always interesting.
If, for example, you start with this statement:
“Nigeria, being the power of Africa in terms of a thriving economy, the majority of its population lives in wealth and wealth.”
The above statement is logically consistent, which makes it uninteresting. Or not? Read again.
On the contrary, if you write:
“Although Nigeria is considered the power of Africa as the largest country with the most robust economy, however, a 2012 report from the National Bureau of Statistics (NBS) found that more than 71.5 percent of Nigerians are relatively poor and poverty spreads among its population to such an extent that 61.2% of its citizens lived on less than $ 1 a day in late 2010. “
Which of the two statements would you make? The latter, I suppose.
“When people speak in a way that seems logically contradictory,” says Randolph, “it’s often just because they don’t speak completely or clearly.” Readers will therefore want to be complete and clear. And that will force them to finish your article.
So next time, kick your introduction. Start with a logically contradictory fact!
- Start with a shocking fact
Did you know that you can be inspired just by inhaling rotten odors? No! No perfume. No perfume. ODOUR!
Psychobiology report found that you can modify your electroencephalogram (EEG) (electrical activity in your brain) with administration of odors. In fact, a renowned writer and poet by the name of Schiller did just that as he was known to keep rotten apples under the cover of his desk and inhaled their rotten smell when he needed to find the right words.
One fact, if used correctly, is enough to draw attention to your introduction. Make it a shocking fact again and it becomes a double-edged sword.
- Start with an interesting analogy
The analogy explores the similarities between two different things and uses the familiarity of one to explain the other.
Hypothesis and theories are the basis of science, but they require an analogy at the initial stage. the Physicist N. R. Campbell writes:
“… In order for a theory to have value, it must display an analogy. The proposition of the hypothesis must also be analogous to certain known laws. “
Therefore, whatever your message to your audience, analogy can be a great way to present it.
Analogies explain or clarify an unknown concept by comparing it to a familiar concept. Persuade your readers from a new point of view by comparing it to an already understood point of view.
“Automobiles require inspection and maintenance by a qualified mechanic. Like cars, you and I need a routine checkup by a qualified doctor. “
How did I start this article? Did it get your attention?
- Start with a good story
The doctor cleared his throat. “I’m sorry, but I have bad news.”
He paused, looking at the ground. He looked up at her. He started to say something and then stopped, looking down at the floor.
This is where Pat started crying. Her baby was one year old and he had not yet started to crawl.
“Your son has a neuromuscular disorder called spinal muscular atrophy,” said the doctor.
“What will happen to him?” she manages to say.
“Where most children get stronger as they get older, your son will get weak.”
The above was how one of the most popular bloggers on the net, Jon Morrow, the guy who makes over $ 100,000 per month blogging, started the article which earned him so much glory on the Internet. It has attracted millions of seen pages just moments of publication.
Interestingly, Jon confessed he stole the style of writing your article with power and good story from his then boss, Brian Clark of Copyblogger because the latter is article also did a good read and rocked the Internet. Since then, Jon has been known to use this style from time to time. And it never failed him.
You could ask? What is special about the stories that make people love them so much?
In 2013, an experiment was carried out by scientist Paul J. Zak to find out how stories shape our brains and lead us to empathy. he revealed that when we read stories, a hormone is secreted in our brain called oxytocin.
This hormone is responsible for our emotional simulation.
Since human beings are social animals, such a neural mechanism protects us, but also allows us to quickly form relationships with a larger set of members of our species than any other animal.
Use this unique people love feature to your advantage the next time you write.
In conclusion, I have shown you five decisive ways to start an article that no one can laugh at and which few can be immune to. Now you can choose to finish this article without any action, but simply with the feeling of having read a good article. Or you can use each of the shared tactics to write your own articles, right now. Knowledge used is acquired knowledge. The choice is yours.
What is your favorite method of getting readers’ attention? Why not share them with me in the comments session below.
Originally posted 2020-06-06 01:17:35.