If you are interested in entrepreneurship, business, and marketing, chances are you are familiar with ABC. Shark aquarium.
It’s objectively an entertaining show, which is probably why it’s been around for 11 years. Hour-long episodes are filled with original product ideas, lucrative business negotiations, life-changing deals, and billionaires. How not to be entertained?
But along with the entertainment factor Shark aquarium, there is also an educational factor.
Shark aquarium is just a collection of entrepreneurs sharing their marketing strategies and business plans. Listening to what they have to say, as well as what sharks have to tell them, can give you a lot of great lessons and advice that you can use in your own professional life. Who thought that watching TV could be so useful?
Here are the 6 lessons that Shark aquarium can teach you marketing.
- Product framing is important
Just because your product is amazing doesn’t mean it will sell on its own. How you frame your product and how you present it is half the battle, especially in a world where aesthetics are everything. That’s what Lori Greiner explains to Katey Jo Evans of The Frozen Farmer, an ice cream company looking to make waves in the business.
- It’s never too early (or too late) to take a chance
Believe it from this 13 year old entrepreneur, it is never too early to start a business. And if you find yourself on the other end of the age spectrum, it’s never too late either. This product which was developed by Maddox Pritchard, a shovel with measures on it, is simple, but also extremely effective. Sometimes it doesn’t take decades of experience to get a good idea.
- Never be afraid to put your product into action
It’s easy to say people how great a product you can give them. But at the end of the day, everyone wants see he. Actions speak louder than words, which is exactly what is on display in this Shark Tank clip. If you think looking at before and after weight loss photos is shocking, what about a German Shepherd eliminating an intruder? Watch the founders of Priority One Canine put on a show for the Sharks and get the investment they were looking for.
- Some products are for everyone
Believe it from Mark Peterson – everyone loves gold. This is why his product, which makes sorting gold easier than ever, is marketed to young children and serious gold lovers. It has a major appeal for all ages, which sharks immediately point out. Your target audience may be larger and more diverse than you originally think. Plus, everyone’s money is spending the same.
- Show how your product will improve your customer’s life
For all your parents: do you hate trying to wipe your babies ‘and toddlers’ faces? Squirming and crying is horrible for any parent, which is exactly what the founders of NeatCheeks hope you will feel. That’s why their presentation to the Sharks includes video evidence of how well it works, which clearly shows how well their product works. The best way for your customers to know they want your product is to see it in action.
- There is a market for every product
Have you ever had a product idea that you thought was too much of a niche to work? Well, think again. Check out this product that looks like a golf club, but is used for a MUCH different reason than hitting a ball on the green. There’s a market for everything, it’s just a matter of finding the right people to buy it and knowing how to market it.