As an agency owner, optimizing multiple websites for search engines can seem overwhelming. This is where SEO tools can help. They provide you with the right information in the shortest possible time which makes it easier for you in SEO.

However, it is essential that you use the right SEO tools that are suitable for agencies and provide all the necessary information you need to optimize your websites.

Here are the six best SEO tools for agency owners.

Ubersuggest tops the list because it provides a lot of valuable data for free. Plus, using Ubersuggest is as easy as searching on Google.

All you need to do is enter a domain or keyword, choose a location, and hit the search button. The tool will then show you all the relevant information related to your query.

For example, I searched for a keyword, “books,” and Ubersuggest returned all of the relevant information for the term. It includes Average Monthly Search Volume, SEO Difficulty, Paid Difficulty, and CPC.

Introducing Ubersuggest Keywords - SEO Tools

You can also view keyword ideas, related keywords, questions, prepositions, and comparisons to fuel your keyword strategy.

Ubersuggest SEO Tool Keyword Ideas

You can also look at the main pages and keywords of your competitors. This helps you determine which keywords they are targeting so that you now know which terms to use.

What I liked most about Ubersuggest was its Chrome extension. Once you’ve installed the extension, you’ll see stats like monthly searches, CPC, keyword suggestions, domain score, and number of backlinks from the top ten websites for each Google search.

SEO tools for Ubersuggest agencies

Under the page title, you can see metrics like domain score, traffic, how many times a specific URL has been shared on social media, and how many backlinks it has.

SEO tools for agencies - Google results

This is extremely useful for people who are new to SEO because you will have the necessary keyword information available to you for free every time.

Google Search Console helps you measure your site traffic, check performance, and troubleshoot issues that could be affecting your SEO.

However, to access Google Search Console, you will need to verify ownership of your domain.

You can check information like the number of clicks on your website, the total number of impressions, the average click-through rate, and the average position in Google search results.

google search console SEO tools for agencies

Search Console shows which queries are bringing users to your site, so you can better optimize your content around those keywords. You can also submit sitemaps and individual URLs for crawling.

The best part about Search Console is that it sends email alerts when Google identifies issues with your site. As soon as you optimize these pages, you can let Google know through Search Console.

SERP Simulator helps you check what your content might look like on the Google search results page. All you need to do is enter a URL and the tool will retrieve the data including the page title, URL and meta description.

This is extremely useful because Google limits your title and meta description after certain characters. You wouldn’t want important information in your meta description to be obscured by Google.

Here’s an example of how Google presents a web page in search results. As you can see, the title of the second and third results is truncated.

google results SEO tools

No matter how exceptional the content is, if you provide incomplete information in your title and meta description, you will likely lose a lot of potential clicks.

With SERP Simulator, you can see how your webpage looks in search results (on desktop and mobile devices) and make changes to improve it.

SEO tools for SERP simulator

Since SERP Simulator uses pixels instead of characters to analyze the length of your title and meta description, it’s pretty accurate.

Serprobot is a Google rank checking tool. Serprobot is extremely useful for companies that operate in different countries. You can check your rankings for each location easily and accurately.

To check your ranking, visit Serprobot, choose your region and enter your domain name.

see-robot SEO tool

Enter the keywords you want to check your ranking for. You can enter up to five terms per search.

Screenshot of the keyword Serprobot

Here’s what the results look like. It checks both your domain and the keyword for rankings in the top 100 search results.

serprobot results page

If you want to track more keywords, you will need to create an account in Serprobot (it’s free).

However, there is a premium version of the tool priced at $ 9.99 per month. In the paid plan, you will get an automatic SERP check (for your domain and desired keywords), up to 365 days of rank history, unlimited keyword tracking and automated alerts (for position change ).

Similar Web is a marketing intelligence platform that provides in-depth analysis of website traffic. You can view stats like your overall website traffic (organic and paid), top keywords, top traffic sources, global rank, country rank, and top referral sites.

Similar Web is extremely useful for agencies who want to spy on their competitors.

All you need to do is visit the similar website and enter a URL. Here is what you will get. It contains an overview of the company, including year of establishment, head office and associated mobile applications. It also shows the world, country and category ranking.

Similar web SEO tools for agencies

Below the company overview you will see the total circulation website receives, average visit time, pages per visit, and bounce rate. It also shows what percentage of visitors the site receives from each country.

similarweb dashboard page SEO tools for agencies

You can also check the sources of traffic. This helps you determine where your competition is most focused to attract visitors.

sources of traffic SEO tools for agencies

It then splits up the traffic for further analysis. For example, for search it shows the percentage of organic and paid traffic. For social networks, it displays the networks that attract the maximum number of visitors.

find SEO analysis tools for agencies

Ultimately, the similar website displays a list of competitors and similar sites from the domain you entered.

competitors and similar sites SEO tools for agencies

MediaScale is another great software that helps agencies run SEO and link building campaigns. It integrates with all major tools including Moz, SEMrush, Ahrefs, Majestic, and Alexa. The platform has modules for every part of the SEO flow – mailing lists, dynamic website database that you can filter, automated link building reports, link monitoring, campaign management for account managers , etc.

MediaScale allows you to check performance metrics related to your agency and SEO campaigns, such as total revenue, expenses, and profit by account manager. It also displays the campaign entry type, status, website, category, and article.

mediascale referencing tools for agencies

The best part about MediaScale is that it consolidates all of your SEO campaigns in one place. This is extremely useful as an SEO agency owner when you are running multiple campaigns at once.

website SEO campaigns

MediaScale also has built-in outreach and presentation tools, making it easy for you to find journalists and get media coverage. This is essential as it helps to get backlinks from high authority websites and step up your link building efforts.


SEO tools provide a lot of information within minutes. As an SEO agency owner, you can start optimizing your clients’ websites quickly with these tools. The best part? All of the tools mentioned above are freemium, which means you can get almost anything you need for free.

In this list, my favorite is Ubersuggest because of the vast information it provides for free. Did you use any of the tools listed here? What was your experience with them? Let me know in the comments!


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