At one point or another, every business hits a plateau, where growth just doesn’t seem to be breaking through. Maybe you’re a new business that’s having a hard time getting started, or maybe you’re having a problem.
Either way, it happens to everyone.
It’s hard to maintain continued success in business and marketing, but sometimes all we need is a good marketing and growth hack, a simple and easy-to-implement missing link that will get us where we need to be. to be. These are things that can help us change our tactics and change for the better.
Here are 7 marketing hacks that can help you get the traffic and achieve the growth you want.
1. Don’t be afraid of video
There are plenty of content marketing hacks out there, but this is probably the most important. If you are not using video in your business content or in digital advertising efforts, you are selling yourself short. In 2019, 87% of videos marketers said video increases traffic to their site and 84% of people said they were convinced to buy a product or service after watching a video. It’s simple: in the digital age, video works. Consumers interact with the videos, make purchases from them, and share them with their friends. For as much money as it costs to get your video efforts where they need to be, the payoff is exponentially more.
2. Check your data regularly
We’ve said it a million times here at DigitalMarketer, but we’ll say it again because we really mean it: collect data. Data should be the North Star of your business – it should drive your decisions, spend, and advertise. During all of these times, you may think you have a great idea, the data may confirm (or dispute) that it’s worth it. The right data will tell you the buying habits of your customers, which ads are working, and which parts of your acquisition strategy may require more TLC. Making data-driven decisions is the best way for your business to reach its full potential.
3. Make sure your website is mobile friendly
Now that over 50% of all website visits come from a mobile or portable device, it’s time to make sure that your visitors’ mobile experience is truly valuable to them. It might seem very easy to dismiss mobile optimization, but you risk reducing your earning potential. So check your buttons, menus, and layout to make sure your mobile users have as good an experience as your full site users.
4. Listen to what your consumers are saying
Remember how we said data will help you make the right choices? The same goes for contacting and talking to your customers. On your side of the transaction, the people who buy your products seem pretty indicative of the quality of the work you do. But, in reality, there are probably so many other ways to do it better. And, after all, the best customer experience expert is the customer. You can contact in a number of ways: follow-up emails, Facebook groups, social media posts, and surveys. But somehow you have to hear what they have to say. That leads to our next tip …
5. Involve customers in your advertising
In the customer value journey, the last step is when your satisfied customers are advertising for you by promoting your brand to everyone in their lives. But you can take it to the next level by combining tips 1 and 4. If you can reach your (hopefully happy) customers and get a lot of great reviews, you can ask them to film testimonials for you. Then, using your newfound video skills, you can create content and ads that will help build trust and conversions with your audience. Turn your customers into an advertising army.
6. Have variety in your growth tactics
Smart business owners and marketers know not to put all their eggs in one basket. It’s important to have differences in your growth and sales tactics because you want to be able to grow and generate income in different ways and in different situations. Finding one or two strategies that work is great. But, at some point, they will stop being so effective. Gather data, always test, and try new things to find the many tactics that will work for you.
7. Track your competition
We know that all you can really do is do the best you can with your business and take the necessary steps to grow. But it’s also important to keep an eye on what’s going on with your competition. It’s important to keep track of the deals they offer, the approximate traffic they generate, and how their content compares to yours to understand what it will take to reach the top of your industry. Subscribe to their newsletters and browse their social networks. Believe me, they do exactly the same with you.