Instagram is one of the most effective and dynamic social networks. Brands and businesses love it and leverage it to promote and market their products and services to billions of users around the world.
More and more brands are competing to reduce the attention of customers whose duration is no longer than that of a Goldfish to 8 seconds. Therefore, brands go the extra mile to get subscribers more involved.
It’s important to find out how to get more Instagram followers, and even more important to learn how to hire them once you get them. This will be covered in this article, but first
Why bother with Instagram?
Many major brands have an Instagram account. 1 billion people (and it’s not over) use it every month. Millions of businesses have accounts, spending billions on ads, etc. It certainly means that Instagram is doing something right.
To put things in perspective, here
Some key Instagram marketing statistics
- 1 billion people use Instagram every month
- Over 500 million use it daily
- 80% of accounts follow a business on Instagram
- Over 500 million accounts use stories daily
- There are 2 million advertisers every month
- Over 100 million images and videos are published daily, etc.
Instagram subscribers: who are they?
They are Instagram users who follow your account and they can see, share, like and comment on any content or photo you post.
As a brand or company, it is important to know and understand your followers. This gives you an idea of the type of content to organize for them.
Why you need to understand your Instagram audience / followers
It’s important to have a lot of followers on Instagram, but more importantly, you need to understand and understand
- who are they
- where they are
- what they like
- what they don’t like
- what they earn
- how they buy / buy / spend
- how they communicate, etc.
This will form the basis of your content marketing strategy. With this information, you can easily streamline, create and organize the content best suited to your audience.
The big question is
Are your subscribers engaged? 5 ways to say it
1. Likes and comments
One of the quickest ways to spot a bad engagement is the number of likes and comments. These two KPIs are directly linked to engagement.
Likes and comments show whether your followers are “in” your content or not. If it is still zero or steadily declining, the engagement of followers can be poor. Some social networks like Instagram and YouTube are currently experimenting with hiding the number of likes or subscribers.
2. Clicks and sharing rate
Clicks refer to the number of users who see your message and possibly open it. Users tend to like, comment, and share a very useful article.
If your click / share rate increases, your subscribers are engaged.
3. Positive brand mentions
When your brand is tagged or mentioned in a conversation that you haven’t started, it shows that people really like your brand and that people “see” you.
It is an important KPI. Ultimately, this means that subscribers have paid attention to you.
4. Profile visits
It is also important. Users who interact with your posts tend to visit your profile and also mention your page to other users who also end up viewing your profile.
A low number of profile visits can be a sign of poor engagement.
5. Conversion rate
It is the ultimate indicator of follower engagement. The goal of each business is to convert subscribers into buyers.
Your conversion goals may be different, for example newsletter signups. In both cases, a bad engagement of the followers will lead to a bad conversion.
7 easy ways to get even more engaged Instagram followers
1. Take the time to write stronger subtitles
Unlike Twitter, Instagram has room for longer subtitles, up to 2200 characters. One of the easiest ways to get subscribers’ attention is to write meaningful content. In this way, they are captivated by your content and spend time immersing themselves in it and engaging in it.
Take the time to write meaningful, well-structured captions that engage your audience. Tell your story in the most captivating way that will amaze your readers and encourage them to ask for more, in the Game of Thrones style.
Longer dwell time is a key indicator of engagement, it means you’ve gained public attention, which also improves the chances of your message appearing in many feeds.
2. Make the most of your stories and stickers
Instagram Stories (InstaStory) was introduced in August 2016 after Facebook acquired Instagram. It’s one of the easiest ways to engage subscribers and get your brand out there.
InstaStory is so popular that more than 500 million people use it daily. Your brand followers will certainly be engaged when you use InstaStory.
Instagram made a difference by adding the sticker function to Instastory, which invites subscribers to take action on your story.
3. The question sticker.
The question sticker is a request for information (SA) prompt. With this, subscribers can ask you questions about your products and services, which is great for engagement and two-way communication.
Polls and Vote Sticker
The use of polls and the voting sticker is another way to build strong relationships with subscribers, as they feel appreciated to be seen and heard; to know their opinion counts. Want the opinions of your subscribers? Use the poll and vote sticker.
4. Know the best time to publish
If you want to get more subscriber engagement, just writing good, long and meaningful content / caption is not enough. Timing (of posts) is also essential.
Take the time to monitor and study your Instagram analytics (do it by checking your Instagram stats).
From previous messages, determine the period of time during which you receive a maximum of views, likes, shares and comments, then schedule your messages so that they appear during this period.
5. Get the most out of hashtags
The importance of hashtags cannot be overstated. Hashtags keep your messages afloat in a sea of millions of messages. They’re simple to use and can make all the difference.
Discover and use popular hashtags specific to your business or sector. The more hashtags you use, the more likely you are to get more impressions on your posts. Instagram allows up to 30 hashtags per post and 10 hashtags per post.
It is recommended to use hashtags in the comments section rather than under the captions. In this way, your messages will not appear as spam.
It is also important to create your own branded hashtags. Be creative as much as possible.
And finally, avoid banned hashtags as they can get you in trouble. Just do a search on the list of banned hashtags and avoid them.
7. Connect with your subscribers
A few days ago, a friend mentioned a brand in an article. Fortunately, the brand responded. I felt important and heard, he said.
Take the time to respond to your subscribers when you are tagged and mentioned in a message. This gives the follower a sense of belonging.
When subscribers observe that you are responding to comments, they interact more directly with your messages.
Another way to connect with your subscribers and get even more engagement is to respond to your DMs as much as possible. Those who (constantly) are not seen as snobs.
6. Hold occasional gift contests
It’s one of the best ways to get more awareness and engagement. You can get loads of likes, comments and tags by doing this.
By organizing gifts, you gain brand awareness and endorsements. You can offer product samples and ask users to upload a photo of a video of them using it.
7. Create fun messages and spark conversations
Long boring messages are a stop. Be creative; add humor and pun to your article to make it stand out from millions of other articles.
Trend issues like Game of Thrones are a conversation starter. Make friends with the trend and use it well.
You will definitely get more engaged subscribers when you take the time to add an element of fun and creativity to your posts..
Instagram tracking is more than a number, it’s about engagement.
Follow these simple steps for better engagement and share your experience with us.
Originally posted 2020-06-06 01:17:34.