As marketers, it can be difficult to keep producing high quality content when we don’t feel creative or inspired.

And it can be especially difficult when deadlines are tight.

Henneke Duistermaat, writer and founder of Enchanting Marketing, knows the feeling well – as she describes it in her latest infographic, we often think of writing as just creating “good things”, when in reality it involves research, multiple revisions, messy first drafts … and even time for procrastination.

Fortunately, there are strategies you can implement to relieve the pressure of writing, step out of your comfort zone, and befriend your inner critic.

If you’re in a writing crisis or looking for inspiration, take a look at Henneke’s hand-drawn infographic to learn 8 tips for creating your best work.

Free Download: Editorial Marketing Calendar Template

How to discover your writing genius

editorial calendar

Originally posted 2020-08-29 20:28:35.


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