Marketing isn’t just about selling or promoting a product or service. Nowadays, the political world mainly uses the power of marketing to gain an advantage against its adversaries. Political marketing, or politicism as it has been informally coined, is a common global practice that influences people in choosing a candidate. It puts a person in a desirable position, such as how marketers highlight the good points of a product or service.
Political marketing is a way to make the public aware of the ideology or position of a party or candidate on certain issues. It allows the public to be comfortable with a group, allowing them to gain their trust and meet their political needs. It is a way of understanding what the public wants the parties to stand up for or what they are acting on. This puts them in a favorable position, avoiding risks and problems that can destroy the image of the candidate.
Political marketing is neither cheap nor easy. It takes patience and research. With proper investigation, a marketer will be able to do the following:
1. Identify the current position of the politician. See which areas need improvement and how to improve them. If the candidate does not look good to the public regarding a certain problem, a new strategy might be needed.
2. Identify an effective approach. Much like advertising a product, there are many effective ways to disseminate information in the marketplace that will generate desirable feedback. A live forum can be more effective over a TV appearance. A city tour can leave a better impression than just handing out a flyer. Social media can also help get the votes of the younger generations. It will all depend on what the marketer considers most effective.
3. Identify what the audience wants. Sometimes people don’t really know what they want until it’s presented to them. This can be the case with political marketing. The public may believe that position A is the best option, until a candidate shows or makes them believe that position B is the best way to go.
With these, it’s safe to say that proper political marketing can really influence people’s decision-making. It may give the impression that you are taking advantage of it, but it will definitely help the candidate achieve their goal.
Political marketing can also portray a candidate well in the media. If the media fall in love with the candidate, there’s a good chance they’ll still show the public their good side. Just like in advertising, the audience should only see the good side of the product. As soon as the public sees a loophole, they can use it to question the candidate’s credibility, which will be a big problem.
It’s important to hire a smart political marketer, someone who knows how to avoid the loopholes. Also, be creative with the strategies you use. A smart marketer will be able to get you to your goal without having to do the same things the audience may be bored with.