Wednesday, April 14, 2021

How this business leader launched his own brand

Jennie Yoon, founder of online jewelry brand Kinn, Photo credit: Karen Rosalie When life gives you lemons, make lemonade. And in the case of Jennie Yoon, founder of the direct-to-consumer online jewelry brand Kinn, an...

The not-so-secret way to make them work

We often think of executing small digital marketing strategies in the hope that they will add up and be something really meaningful. We tell ourselves that if we just reach out to another influencer,...

8 small business tax deductions you can’t afford not to take advantage of

The best way to make sure you don't get a higher-than-necessary bill at income tax time is to double down verify that you are getting all possible deductions. There are several small business tax...

How to A / B Test Your Pinterest Ads: A Step-by-Step Guide

Pinterest is great for sharing visual content and discovering new ideas. Personally, I am a huge fan of the platform and I use it as a source of inspiration - I create Pinterest boards...

How to Use Instagram Shoppable Posts to Sell on Social Media

Instagram is one of the best platforms for interacting with potential customers on social media. In 2018, 104.7 million people in the United States - or 31.8% of the population - used Instagram, according...

What is alt text | Digital marketing

Images: they give a visual context to an article, they break up large blocks of text, they make a publication look better, they ... … Add to the referencing and ranking of an article? Yes. In...

AppSumo Review: The Best Place for Low Cost Marketing Tools

I have been an AppSumo member since 2013. Since then I have downloaded over 35 different tools and apps. Why? The real question in why NOT? What is AppSumo <!-- -->

Remember these tips when building a brand

Amber Williams created the branding consultancy Punkyflair to help startups, many of which are run by black female entrepreneurs. Amber Williams of Washington, DC, branding consultant Punkyflair rejects the idea that black women business owners...

Best Competitive Analysis Books for Small Businesses

Are you looking for the best competitive analysis books? Each of these books offers something special and all taken together will give you the education you need to analyze your competition quickly and easily. Competitive...
How to approach social media during a crisis

How to approach social media during a crisis

Let me start by saying up front, I don't have all the answers. And when it comes to issues of racial or gender inequality, I'm a privileged white man who can barely understand what...

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