Social media industry events are appearing all over the world as platforms like Facebook, Instagram and Twitter continue to revolutionize the way organizations develop their business. For this reason, each business owner wishes to participate in order to learn the most advanced strategies of popular marketing stakeholders.
If you plan to throw your hat in the ring and want to create your own conference or seminar, there is one valuable data point that you should use for future events: ticket sales.
Your ticketing platform is going to be one of the best ways to collect data about your customers that can help you sell tickets in the future. Not only can you learn more about their demographics, but you can also understand why they decided to come to your event and how they discovered it. Here are some things to keep in mind before selling tickets in order to collect better marketing data for future events:
Keep good records
Keeping records in the event industry is more than just keeping receipts and paying accounts. Records are used for research and the success of an event depends on keeping good records and using them correctly.
Track your sales
Before selling a ticket, make sure each ticket is tracked. Know who the ticket was sold to, how they found out about the event, what payment method they used to pay for the ticket, and whether the event met their expectations. A big request for a small ticket! But this can be done.
How to make your tickets work as marketing tools
Each ticket (whether physical, online or free) must be numbered. Each ticket should be assigned a name and, if necessary, a code, depending on where it was sold and how it was paid. Make sure a committee member is appointed to keep records. It is then up to them to record and report on all this information.
Use each point of sale to market your event
If your event has a website – post an “expression of interest” form. Be cheeky and ask some questions like “How did you hear about this event?”, “What topics are you interested in?” And “have you ever attended this event” before asking her name and email address. If possible, use drop-down menus – this helps standardize responses and will prompt the respondent to respond “appropriately”.
Take advantage of every opportunity to get more information about your client
“The more data you have about your client, the better you can guess what he wants in the future,” says Alex Robbins, Coaching Institute. “We are trying to collect so much data that not only helps us sell tickets to our coaching conferences, but it helps us save money by making better decisions.”
When tickets go on sale, send an email to your potential attendee and ask a few more questions; “Do you want updates by SMS from whom on the invoice?”, “What payment method will you use?”, “Do you need more information on the trip to and from the event?” “What types of speakers would you like to see at future events?” These questions are asked so that you can get to know your participants. This will help you tailor your event.
Keep marketing throughout the event
During the event, ask volunteers or committee members to get through the crowd and start a conversation with the participants – what they like about the event, what they don’t have, what disappointed them and what pleasantly surprised them. Perhaps this research will find that it is not the event that disappointed people, but it may be the weather or the fact that they could not get home by taxi after the event.
Track your sale after the event
It is also important to follow the ticket holder. Give them a reason to come back to participate in the feedback. Make the ticket a “lucky charm” or encourage participants to reconnect to the event website after the event. Treat the ticket holder like gold – keep talking to them and keep them engaged so they’ll come back next time.
Keeping good records is important for your event
Records such as the number of participants, financial information and media reports are useful not only for developing and developing your event, but are also used to request funding and grants for a future event.
Think of your participants as real people
Everyone who thinks of attending an event, attending an event or leaving with disgust is important. Make sure that every opportunity is used to start a conversation with them so that events can be improved every time.
Originally posted 2020-06-06 01:17:35.