The platform was designed to share photos with friends, but over the years marketers have learned to harness the power of the hashtag to increase brand awareness. After all, Instagram is perfect for this.
If you are looking to create Instagram videos to grow your business, keep reading. We’ve got a look at how to use Instagram’s video features to make your page stand out.
Videos Get your brand noticed
Remember when I said Instagram was great for building brand awareness? Well let me explain. Instagram has over a billion active monthly users, making it one of the most widely used social media platforms in the world. Combine the large number of users with Instagram’s fast visual layout and you have a marketing success story.
Instagram videos are particularly useful for building brand awareness. In fact, videos generate more than 20% more commitment on your messages. This knowledge has led more and more businesses to use Instagram and IGTV stories, as well as use video ads.
With consumers spending more and more time on the crawl page, video is the perfect tool to help put your brand in the spotlight!
Consumers love video
With over 200 million Instagrammers visiting at least one business every day, now is a great time to give consumers what they want. And what they want is video marketing.
Studies have shown that video content not only creates more engagement on your posts, but also makes you more likely to attract new consumers to your page. Over 70% of IGTV users have watched a video from a business and over 45% said they even enjoy business video ads.
When you look at these stats, you can’t deny that video is a key factor in generating post engagement and brand visibility.
Using videos in your feed
Whenever you upload content to your feed, there are several things you need to consider to achieve your engagement rate. Consider what we learned early on about video driving more engagement on Instagram. It doesn’t mean that you should only post videos and give up photos altogether. Instead, try to combine media types when posting to your live stream.
Adding video content to your posts as well as photos has been proven to get more subscribers to engage with you on your posts.
When Instagram added the stories feature in 2016 to compete with Snapchat, they created a whole new way for brands to engage with followers. With Stories, you can upload photos and videos under 30 seconds in a replayable loop that your followers can easily find.
Did you know that of all the stories seen, businesses on Instagram represent 70%? Indeed, stories allow companies to humanize themselves to their subscribers. Story content doesn’t need to be as neatly curated as feed content or IGTV posts and allows you to showcase your brand in raw form to connect with consumers.
IGTV is Instagram’s latest introduction, which rolled out in 2019. IGTV has changed the game for brands using video content to improve their marketing. Whereas before, brands could upload up to 60 seconds of video content, now they can upload up to an hour of content to their IGTV channel.
IGTV has become just another amazing way Instagram allows businesses to connect with their consumers and give them more of what they want. Whether it’s watching their favorite chef cook up a new dish or learning how this beauty influencer gets her eyeliner so perfect, more and more Instagram users are taking advantage of what IGTV has to offer.
Instagram Live is just one of the many amazing ways to use video content to boost your brand. The live streaming feature works the same as stories, in that they tend to be more raw, uncut content compared to carefully selected photos on your feed.
Live feeds can be used for marketing in a number of ways. Use them to announce a new product launch or limited-time offer, to give a behind-the-scenes look at your brand, or to share tutorials on using your product. By connecting with your followers in real time, you are sure to build trust in your brand and build consumer loyalty.
There are many amazing ways to use Instagram videos to give your brand the boost it needs. From IGTV to In-Feed content, videos are sure to inspire your subscribers to engage with you and help you climb to the top of the Discover page!