Facebook advertising comes with micro-targeting features that attract your target demographics. However, you need to be familiar with the different aspects of Facebook ads and take it step by step with your ad campaign to achieve great results.
Here is a step by step guide.
Facebook’s many advertising options can be overwhelming. Eliminate the clutter and set up your business manager profile. Keep in mind that incorrect account information can stymie your advertising efforts on Facebook even before you start your campaign.
Enter your business name, name, email address, and Facebook business page.
If you don’t have a Facebook business page, just go to ‘Create a page‘and click on’ Get started ‘under the Company or brand option.
Now create or add your advertising account.
Select “Company Settings” from the Business Manager menu, then navigate to “Accounts” and “Advertising Accounts.”
Businesses who have never advertised on the platform before should press the “Create New Advertising Account” button.
Configure the Business Manager and connect it to your Facebook advertising account and your business page to display a home screen similar to this:
Think of this ad hub as the command center of your ad campaign. Access any area of your business on Facebook.
Want to know if your ads are working? Use the Facebook Pixel to find out if your ad is generating sales on your website.
Create the pixel as a tracking code in your Facebook Business Manager account and add it to your website before paying for the ads.
View all actions taken by visitors coming to your site through your Facebook ads.
See if your ads drove results, as well as the audiences and creative elements that led to those conversions.
Never lose sight of the objective of your campaign when using Facebook Ads Manager. In fact, the platform will prompt you to select an objective for the campaign.
Choose from 11 goals. Go through the list and select the most appropriate to give Facebook a better idea of what your business wants to do, including:
Help the platform present you with the most relevant advertising options to achieve your business goal.
Once you’ve decided on your campaign goal, define your ad set, including:
The right audience to target.
Budget you want to spend
Placement of ads in Facebook products
Provide more details so that Facebook can optimize for the type of event you want.
Target the right audience
Avoid wasting money serving ads to random Facebook users. Harness the power of Facebook advertising to choose your target audience and deliver your ads to people interested in your products and services.
Facebook’s extended built-in targeting includes options such as:
Also discover the Custom Audiences option. It allows you to target Facebook users who exist in your company’s contact database, have visited a site page with a tracking pixel, or have used your app.
Refine your targeting criteria with Facebook’s audience definition gauge. Use the tool to find out your potential staff number by evaluating all selected properties.
When you find a group that responds positively to your ads, save the audience for later use.
Consider your goals if you can’t choose between a large audience or a specific audience.
Find customers based on demographics, gender, interests, location and behavior. Give your ads the best chance of conversion by hyper-targeting your audience. Increase efficiency by establishing customer personas in advance
Download the contacts of existing or former customers with whom you want to reconnect. Combine the physical activity of your business with your online presence to develop a better relationship with your target audience.
These include people you haven’t engaged with before, but who meet the criteria of your ideal audience based on comparisons with existing customers.
Decide on your budget
Choose between a daily budget or a lifetime budget.
Choose this option if you want your ad set to run 24/7. Use a daily budget if you want Facebook to keep pace with your daily spending. Please note that the minimum daily budget is $ 1 and must be at least double your CPC.
Do you want to run your Facebook ad for a specified period? Select the lifetime budget option to have Facebook pace your spending during this period.
Enable advanced options for more budgeting specifications.
Schedule: select whether the campaign runs continuously or immediately. Also, customize the start and end dates and change the settings so that your ads only appear at certain times and on certain days of the week.
Optimization: Bid for goals, impressions, or clicks depending on your business needs. Pay to get your ad served to your target audience. However, Facebook controls the maximum bid.
Select manual bids to prevent Facebook from setting optimal bids. You can always display an auction proposal based on the behavior of other advertisers to get an idea of what to aim for.
Delivery: Select standard delivery if you want your ads to run all day. Expedited delivery, on the other hand, helps you reach audiences quickly for urgent ads.
Decide where you want the ad to appear outside of the News Feed. Your ad may appear in other properties owned by Facebook such as Messenger and Instagram through the Facebook Audience Network. It all depends on your target consumers as well as the type of ad.
Ideally, choose automated placements for your ad. This way, Facebook can optimize the goal of your campaign by using every available location for the best results.
Facebook ads come in different forms, each designed to help you achieve your business goal and resonate with your target audience.
Select your preferred ad format. Then enter the advertising content as well as the associated multimedia components. Choose formats based on your campaign goal.
Make sure the text of your ad provides all the information that viewers want. As well use Facebook hashtags as an opportunity to interact with your followers. But make sure any text above the fold is extremely compelling. Hang them from the top!
Look for the preview tool at the bottom of the page and use it to make sure your ad fits all potential placements, including the right column, desktop and mobile news feed.
When you are satisfied with your selection, press the “Confirm” button for submission. You will soon receive an email from Facebook informing you of the approval of your ad.
There are many details to keep in mind when preparing images and videos for your Facebook ads. Remember that these details change often.
Please note the recommended number of characters when creating your Facebook ads. Any text beyond the limit will be cut.
Include an appropriate title, link description, body text, and campaign objective for your Image Ads, Video Ads, Facebook Stories Ads, Carousel Ads, Slideshow Ads, Collection Ads, Collection Ads instant experience and your Messenger Inbox ads.
Track the performance of your Facebook advertising through Facebook Ad Manager and your marketing software.
Check your listings
Once you’ve created your Facebook Ads, it’s time to check them out.
If you’ve created location-specific campaigns, you can use a VPN to bypass Facebook’s location restrictions and see your ad.
For example, if you want to see your ads in Australia, you can use a VPN for Australia to bypass geographic restrictions and view your ad.
Use Facebook Ads to Grow Your Business. The platform is easy to use without any digital marketing experience. Just learn the basics of Facebook advertising and set up your account correctly to start a successful campaign. Trust Facebook Ads to Power Your Business As It Grows!
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