When I got married, one of the main tools that helped me with my planning was Pinterest. In fact, it’s usually the number one place I go when planning a party.
However, Pinterest isn’t just used for event planning. You can use the social media platform to market your business, drive traffic to your website, and increase your sales.
I’m not the only one who goes to Pinterest when I need new ideas. In reality, over 200 billion Pins have been saved on Pinterest. And 90% of Weekly Pinners Make Buying Decisions on Pinterest.
This is why it is important that businesses and marketers are active on the platform.
Below, let’s learn how you can use Pinterest to achieve your business and marketing goals.
How to use Pinterest for business
If you’re new to Pinterest, you’ll need to create a business account to get started. Don’t worry, this is a fairly straightforward process as shown below.
- To create a company profile. Instead of using a personal page, you’ll need to set up with a business account. With this account, you will have access to analytics and advertising services.
- Claim and link to your business website. This is an important step in verifying your business page.
- Connect your social media accounts. This is useful so that you can share content and refer people to your other pages.
- Edit your profile. Add an attractive profile and cover images and write an eye-catching bio (still optimized).
Once your profile is set up, it’s time to start delving into the strategy for using your Page to grow your business.
Let’s go over some of our best ideas below.
1. Determine the type of content you want to publish.
As with any social media site, it’s important to understand your target audience. What kind of content do they want to see on Pinterest?
Most importantly, think about the type of content they’ll be interacting with. Is it infographics, tips and tricks, or maybe blog posts? To find out, do some research on the type of content they are currently pinning on their pages.
Plus, make sure you don’t sell yourself with every pin. You should also share relevant and useful information on your page.
When you have a good idea of what your audience wants or needs to see, creating Pins will be easier.
2. Consider your design.
Now that you know what you want to post, it’s important to consider what your images look like.
Your designs should be pleasing to the eye and stand out in a sea of images on your audience’s page.
Additionally, your images should follow your brand’s guidelines. If you don’t have a designer on hand, you can use tools like Can go to begin.
3. Optimize your Pins.
When you’re ready to start posting on Pinterest, don’t forget to optimize your Pins. You may be wondering, “How do I optimize my pins?”
Use the following checklist to get started:
- Include a URL (can be a link to a blog post)
- Use keywords in titles, descriptions and image file names
- Create tables that match your keywords
- Organize your tables and choose a table cover image
- Use hashtags
- Add a call to action
- Add a Pinterest widget to your site
- Respond to subscriber comments
- Follow popular forums and comment
- Create a table dedicated to your blog posts
These tactics will help you develop your business with Pinterest and help your posts get discovered.
4. Learn about the categories.
On Pinterest, you can assign each board to one of the 36 categories. These categories help your Pins to be discovered.
For example, since I was interested in researching wedding ideas when I was engaged, most of the pins that appeared on my thread were pins labeled under the wedding category.
You can scroll through the categories and see which ones are related to your business. It might even help you come up with painting ideas.
Once you’ve thought about this strategy, it’s time to create your tables. If you’re blogging, think about blog topics and create tables around those topics.
Let’s explore how to use Pinterest for your blog in a little more detail.
How to use Pinterest for your blog
- Create infographics.
- Choose the best blogs to publish.
- Personalize your images.
- Write an optimized spindle description.
1. Create infographics.
Infographics are a great way to use Pinterest to promote your blog. If you have any infographic-centric blog posts, post it on Pinterest.
Plus, you can reuse old blog posts as infographics.
Pinterest is a great place to repurpose content and reach a new audience who may not have read your post.
2. Choose the best blogs to publish.
You don’t have to promote every blog post on your Pinterest. Instead, just pick the ones that make the most sense for the platform.
For example, choose blogs that have compelling images, great downloadable offers, or an infographic.
Also, think about the subjects of your table. You need to promote blogs related to your tables.
3. Personalize your images.
When creating a Pin, it’s important to use personalized and engaging images. To promote a blog, you can use your featured image and include custom text.
For example, many Pins that promote blog posts include the blog title on the custom image. The headline is a great way to attract people and get them interested in your blog post.
4. Write an optimized spindle description.
When writing the description for a pin promoting a blog post, it’s important to tell people what to expect in the post.
While you want to leave a little bit of a mystery and pique their interest without revealing too much, they need to know what it is.
In addition, you should include the appropriate search terms and keywords in your Pin description.
When it comes to marketing your business, capitalize on Pinterest. Inspire your audience to use your products and services in their life, or just inspire them in general.
If you use Pinterest correctly, maybe your products and services are what people are pinning and buying.