Social Media Translation for Surviving & Thriving in the New Normal

Few things have caused such a major and lasting disruption to our way of working as the COVID-19 pandemic. From businesses struggling to figure out how to make remote work feasible to businesses that are completely unable to provide their services, the impact has been immense. However, this is not to say that there is nothing that companies can do to try to combat the effects of the new coronavirus epidemic. This is where translation comes in on social networks.

Explain the translation on social networks

What is translation on social networks? This is precisely what the term implies: translating your social media posts into other languages. There are several reasons for this. The first is to share important information with those who do not speak your language. Another is to strengthen audience engagement with your brand. Yet another is to showcase your products and services.

The COVID-19 pandemic has prompted many companies to turn to professional translators as part of the reinvention of their business model. For some businesses (mainly those dealing with homework, home schooling, delivery services, online communications, etc.), this has taken advantage of the sudden increase in demand for their services. . For others, it is a matter of survival.

Whatever the reason, using Translation services Surviving and thriving in the “new normal” has a taste of what will happen for many companies. Pre-pandemic life is unlikely to return anytime soon. As such, it is important to do business in new ways so that companies can maximize their relationships with customers. Let’s see how translation services on social media can help.

Use translation services to strengthen your brand presence

How big is the translation industry? It’s big. Very large. The Common Sense Advisory estimated that the global outsourced language services and technology market was worth US $ 46.52 billion in 2018. Indeed, businesses around the world use everything from social media translation to translation of legal documents, to increase their presence and fortune.

When it comes to strengthening your brand’s presence, finding a competent translator can make a significant difference. Make sure you find a professional who knows and understands your industry, as well as one who offers the language association that meets your translation needs. Professional translation services often use translation tests to identify and confirm the areas of specialization of their linguists, so using a translation agency can be an easy way to make sure you find the skills you need.

With the right translator on board, your social media marketing and translation work can continue quickly. Make sure your translator locates your copy and translates it. Why is location important? Because localized translation reshapes your content by focusing on the target audience and their cultural needs and expectations. This can ensure that your brand has a better chance of resonating with those to whom you speak. The real success of social media always comes from effective localization, not just translation.

Find new markets with professional translation services

Professional human translators can do a lot to help you find new markets for your services. Indeed, many companies have hired language translation services to help them do just that during the pandemic. Wedding planners organized children’s parties online via Zoom, florists gave botanical lessons on Skype… companies of all shapes and sizes changed their objective to survive and, in doing so, opened up new markets. For many companies, these changes will continue in the new normal that follows the pandemic.

The use of human powered translations adds another dimension to this. Companies can use translation services to connect with international audiences as well as with national customers who speak other languages ​​(the United States is a great example, with around 13% of the population speaking Spanish natively) .

When we consider the potential audience size, the power of translation on social media becomes immediately apparent. More than 4.5 billion people were using the Internet at the start of 2020, including more than 3.8 billion active social media users. It’s a large customer base for these businesses who are smart enough to tap into it!

The practical aspects of translation on social networks

We specifically mentioned human translation services in this article. While many larger social media sites offer machine translation, it should be noted that human translation is better suited for business purposes. Machine translation has made giant leaps in recent years, but it is not yet up to the standards of human translators.

What is the best online translation service? It is a human translation, using technology to improve the skills of linguists rather than replacing them. The translation errors associated with machine translation are simply too risky when it comes to presenting the world with a professional image of your business.

The use of human translators is a practical aspect to take care of. Another concern is your content plan. Taking a holistic approach to your social media marketing can now work in translation. This is because different cultures will respond in different ways to the same material. As such, you need a country-specific (and possibly even region-wide) marketing plan for your social media content. A good translation company can work in partnership with you to help you locate your projects.

When it comes to the translation job itself, remember that it’s not just your written content that your translator will have to work on. All infographics or surveys you use will need translation, while all video content will require translation and voice-over or translation and subtitling services.

No one (well, very few) predicted how fundamentally the world would change in the first half of 2020, or how lasting the impact of this change would be. The time of the navel is well and truly over. Businesses that want to stay afloat should take advantage of the power of social media translation and rethink everything from the services they provide to their business models. The world is no longer the same, your business shouldn’t be either.

Originally posted 2020-06-06 01:17:33.

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