There are a lot of hassles to supplement your primary income.

But if you feel comfortable blog and even have management experience, so consider becoming a freelance blogger.

In fact, you can turn freelance blogging into a full-time gig if you play your cards right!

In this article, I’m going to show you what it takes to become a new freelance blogger and answer the burning questions that most newbies ask.

If you are interested in learn how to create a blog, read our full guide.

To begin, let’s answer the most basic question of all:

What is a freelance blogger?

A freelance blogger is a person who makes a living by writing blog articles for his clients.

You can get full training on how to get paid very well as a freelance blogger here.

As a service provider, freelance bloggers can publish the message and send it to the client for review and approval. From there, they receive payment for the articles they write.

Freelance bloggers can also offer additional services such as keyword search, write content optimized for Google search and upload the message to the client’s blog, among others.

These additional services help freelance bloggers raise their prices. Instead of just writing articles to customers, they can take over the reign of their blog so that customers don’t have to worry about anything.

There are many freelance bloggers on the market. One of them is Elna Cain.

She earns $ 600 per blog article. In addition to that, she manages several blogs and shares her knowledge via the free e-mail courses she organizes.

Freelance writing versus blogging: what’s the difference?

As defined above, freelance blogging is a combination of freelance writing and blogging.

However, there is a distinction between the two:

Independent writing is service based while blogging based on product.

Let me explain:

Basically, a freelance writer is a catch-all term for people who earn money by writing for other people.

An example of a freelance writer is Joe de

Joe introduces himself as a freelancer writer to hire. But, looking at his portfolio, he’s mainly a freelance blogger and a product review writer for WordPress related sites.

As you can see, there is an overlap between a freelance writer and a freelance blogger.

However, the difference between the two is that it doesn’t fair Write articles.

Depending on the niche in which they specialize, freelance writers can be grant writers, technical writers, commercial writers and others.

But you are probably asking yourself this question:

Isn’t that also what bloggers do? Bloggers are also writers, right?

Yes and no.

Yes, bloggers write content and publish it on their blog or that of a client.

No, because bloggers are more than just writers.

Think of them as business owners. They manage their blogs by promoting their content on social media, connecting with other people for opportunities, and – most important of all – making money from it.

So even without the clients a freelance writer needs to make a living, bloggers can still bank if they start their blog and run it properly.

An example of a blogger is Jon Dykstra from Fat Stacks Blog.

He currently earns $ 40,000 per month mainly from display ads in his niche sites.

However, for Jon to reach this income level, he put in the work not only of writing the best content on his blogs. He also has an autonomous business model that allows him to maximize his income with the least effort.

In this case, he earns money from the products he releases, which are blogs.

But before we miss it, let’s continue to discuss how to become a freelance blogger by delving into the type of articles he writes.

Types of blog posts

If you are applying to become a freelance blogger, be aware that there are different types of content that customers may ask you to write.

You cannot afford to be selective when it comes to blogging because you could drive out customers if you are unable to provide the articles they are looking for.

Therefore, you should familiarize yourself with the format of each to help you write them for clients.

Below are some of the most popular blogging content models:

Practical guides

These types of messages are the most detailed and comprehensive in the group.

Imagine being held on your hand while someone guides you step by step through the process – that’s what reading a practical guide looks like.

A typical guide covers all the basics and leaves no stones unturned. It usually contains images and screenshots as visual aids to help readers understand what the blog is about.

All the articles you find on WikiHow are practical guides.

They are written with numbered steps to help readers reproduce the process by themselves.


List-based publications are popular among readers because of the ease with which it is possible to understand the information contained in each.

And this is the reason why most of the messages on ListVerse contain many comments and social shares.

The list articles follow the simple format of the points listed on the subject.

Getting back to ListVerse, one of their most popular posts, “Top 10 Sex Demons,” lists the demons and a short explanation of each.

Lists are effective, especially if you are using controversial and bizarre topics like the example above to fuel the conversation.


Similar to lists, checklists and checklists help provide information in a compelling and dynamic way.

Even better with checklists, they are actionable and help readers complete an action. Each point is an element whose readers must check the list before moving on to the next.

Although they are not blog articles in itself, checklists are useful as content upgrades. So every time people sign up for their mailing list, they receive the checklist as a thank you.

OptinMonster, for example, uses a checklist to attract more subscribers to their list.

If a customer wants to add to their list, get ready for a checklist soon.

Case studies

If your client is running tests to prove their theories and hypotheses, then you are forced to turn it into a case study article.

Case studies are highly sought after written materials because they are unique to the person posting the message. Using the data he collected during the test, a case study provides unique information on a topic that no one, if not a handful, wrote about.

Agencies and service providers use case studies to increase conversions.

Take it from Spencer himself when he published a case study on how he was able to increase its organic ranking thanks to internal links.

Of course, it’s a way to help increase sales of its great tool Link whisper.

In most cases, the client will direct and write the post on the blog. However, they may delegate the task to you.

Review articles

Like case studies, review articles are effective ways to turn readers into customers or buyers.

The great thing about reviews is that it helps readers make an informed decision about the product.

However, this can only happen if the review is objective and impartial. It should only provide factual information about the product or tool under consideration.

The customer must provide the product to you for review. For software, you can sign up for a free trial and review it before the trial period expires.

Niche Pursuits offers many in-depth reviews of online tools that have advantages and disadvantages for everyone.

Blogging this way helps readers to know everything about the tool – the good and the bad.

How To Write Effective Blog Articles

One of the non-negotiable elements of being a freelance blogger is the ability to write effective content.

If you want to attract customers, you have to make good articles as a blogger – simple and simple.

And we’re not just talking about using correct grammar and sentence structures here.

There are other things that customers look for in an independent blogger. And if you want to keep the job, you need to have some of the qualities and skills that separate you from the pack.

Here are a few:

Perform a keyword search

Some customers normally prepare article memories for you. All you need to do is write a blog article for them.

However, it would be a big plus if you could take this task away from them and prepare the brief yourself.

And it all starts with keyword search.

It is the process of extracting keyword ideas from a topic and finding smaller topics that you can turn into articles.

The goal of keyword research is to help a blogger like you optimize your publication for specific search phrases relevant to the niche of your client blog.

So every time someone searches for the phrase on Google and your page appears in the top 10 SERPs, you can help customers drive more traffic to their blog.

You can even find loose keywords that you can turn into articles in the future. This way you can plan and prepare the items in advance so that your customer does not have to.

Having this skill makes you even more valuable to them.

To help you execute a keyword research strategy by finding the best content ideas for your client’s blog, look no further than Long Tail Pro.

As the name suggests, the tool helps you find long tail keywords that are easy to rank and have a high search volume.

This way you can maximize the chances of your articles to rank among the Google SERPs!

Observe SEO practices on the page

As mentioned above, you need to optimize the articles you write using the keywords you have chosen.

This means strategically placing your target keywords in the most critical parts of your page.

Search spiders use ranking factors to determine which pages should appear on SERPs for a keyword.

Therefore, you should include the keyword in these factors to maximize the ranking capacity of your article for your keyword.

Here is a list of signals where your keyword should appear:

  • Headline
  • URL
  • Meta Description
  • Body of the article (ideally in the first 100 words of the article)
  • Subheadings (H2, H3, etc.)
  • Alternative text (preferably in the selected image)

The ones listed above are just some of the most vital factors that you should observe when you blog.

To help you make sure your item responds to these signals, you can use Yoast Real-time content checker.

Copy and paste the blog post into the text box and enter your target keyword.

The tool will show which factors you still need to complete.

Take custom screenshots

Visual content may not be in your wheelhouse, but that shouldn’t stop you from offering images and photos in your publications to customers.

Of course, you don’t need to create custom images using Photoshop or even Canva.

And I’m not talking about using free photos from Pixabay either. Although they can be beautiful high resolution images, almost all bloggers use them on their publications.

So by inserting them into your messages, you remove their uniqueness and make them look like all other messages online.

At the very least, you need to submit screenshots and annotated images to better communicate your message.

The screenshots are great for how-to guides, case studies, and reviews. You want readers to see what you see so they can better understand what you mean.

There are many screen capture tools to download, but one of the best is Snagit.

Compared to other tools, Snagit maintains image quality when saved in PNG format. The software also allows you to record your screen and frame text and captions in all captured images.

Message download

If your customer decides that you want to download the articles directly to their blog, it means that they trust you. They wouldn’t let you do this unless they know you are capable of doing a good job.

Therefore, if the customer hasn’t ordered you to download the post after they’ve approved your content, it’s high time they did.

It’s not much when it comes to the task of a freelance blogger. However, it still takes a load off your customer, which again makes you more indispensable in the long run.

Where to find a freelance blogger job?

Since you are new to freelance blogging, expect that the success rate in hiring as a blogger will not be very high.

However, that should not deter you from applying for as many jobs related to your expertise as possible.

The only way to grow as a blogger is to write for clients and get paid, and that will only happen if you are hired.

Below are the places and methods you can start with:

Job markets

Sites like Upwork remain one of the most popular places to get freelance editorial concerts and blogs.

You create an account and look for people job offers for a blogger.

Then you send your pitch and wait for the word from the potential client whether you are hired or not.

The great thing about online job markets is that they have a system in place. Once you have taken a lot of jobs on the platform, you can develop your profile and get a higher rate in the future.

However, and this is my personal opinion, I recommend that you not be too comfortable with the labor markets.

On the one hand, they act as an intermediary between you and the client. Therefore, for every transaction that you have with a client, he gets a reduction in your salary.

At the time of writing, Upwork takes 20% off your first $ 500 of the platform.

The rate drops to 10% for winnings up to $ 10,000. Finally, the rate drops to 5% on any additional transaction.

While this is reasonable, it would be best if you get 100% of your income.

Online job boards

Sites like ProBlogger Jobs and Independent writing concerts almost works like Upwork. You can check the latest writing assignments you can apply for and send your proposal for each.

The difference here is that the rate is fixed and provided by the customer. You don’t have to worry about cutting your blog rates just to get the job. If the prospect is interested in what you have to offer, you will soon hear about it.

Most importantly, you can get 100% of your income from the customer.

While online job boards are an improvement over job markets, this is by no means perfect.

You need to comb through jobs that match your skills day. If there is no job for you today, you must register tomorrow.

You must then permanently manage your locations and follow your application to ensure that your emails have been processed.

These criticisms relate more to the fact of having to devote your time each day to send applications, which can become tedious after a certain time.


I am a big supporter of using your blog to attract customers.

Think about it:

The only reason people would hire you as a freelance blogger is if you have a proven record of blogging and posting articles that showcase your strengths in blogging.

And they can only see it if you have your own blog!

The best thing about a blog is to let your work speak for itself.

By implementing SEO best practices in blogging, you can rank above the SERPs for your keywords.

And if clients like to hire you based on your blog, they can contact you by filling out your contact form.

As you can see, having a blog also defeats the need to actively apply on job sites.

So, instead of coming to them, it’s the other way around!

How do you start an independent blog?

First, let me repeat that you don’t have to start a blog 一 you need at!

There are many online resources that teach you how to set up your blog. So I will not even share my room to avoid cluttering this space.

Instead, I would like to point out Spencer’s post on how to start a blog prepared to earn money.

Here are the points he discusses in the guide:

  • Why do you want to blog in the first place?
  • What niche will your blog be? And will people be interested in it?
  • Why should you set up your blog using WordPress?
  • What is the best domain name for your blog?
  • How to configure and personalize your WordPress blog?

In the guide, he recommends that you use BlueHost as a hosting provider.

the the hosting service makes the configuration of your WordPress easy blog in a few clicks. So even if this is the first time you have created a blog, you will feel right at home.

Most importantly, BlueHost offers security and performance beyond what you pay for. Coupled with world class customer support, you can’t go wrong by hosting your site on BlueHost.

How are freelance bloggers paid?

The only constant when you are paid in an independent blog is that it is always in cash and in the currency of your choice.

Apart from that, the compensation process as a freelance blogger depends on what you have agreed with the client.

Learn how to get paid more as a writer here with this course.

Below are some things you need to discuss with each client first before working with them:

Payment gateway

First, you need to decide which payment gateway you want to pay for.

Most people use PayPal because it’s easy, convenient, and everyone has an account.

However, you should also be aware that PayPal takes a huge reduction on every transaction you make on the platform.

To find out how much it takes on your salary, use to calculate your expected earnings for you.

Therefore, if you want to be economical with your income, it’s probably best to ask the customer to pay the money by bank transfer. This way you bypass PayPal costs and receive the money directly into your local bank account.

In addition, you can try other gateways like Venmo or Stripe as long as they work in your country.

The most important thing is that you facilitate the payment of your customers. Because if you call the payment method plans, you risk pushing them back.

Payment deposit

Customers who run away with your work without paying for it are far too common in freelance blogging, if not freelance.

In my experience, before I start a freelance writing or blogging project with a client, I ask them to pay 50% of the total amount in advance.

Assuming he pays the money, it establishes that the client really wants to work with you. Otherwise, he / she would have bolted immediately.

Now, there are people who don’t want to pay half up front but who are actually just as serious about building a working relationship with you.

In these cases, you have to play it by ear. It’s a judgment you’ll have to make personally in the heat of the moment.


You must keep your customers satisfied with the articles you write. Otherwise, they will not pay you.

Now it can happen that the customer already requests modifications to the blog article several times. It has gotten to a point where the client arms you to do things in the post that aren’t part of your agreement.

To finagle your way out of ramp range, you must draw the line regarding their requests for review.

Since you want to make sure that customers get the best possible item from you, offer them a limited number of guaranteed changes (up to three). This is more than enough to correct the errors and apply the changes as they see fit.

What if the customer doesn’t pay you?

It is easy to say that you should call a lawyer to settle this for you. Assuming there is a contract, you can use it as a reason to collect the remaining salary.

However, involving a lawyer can increase your fees. And in the end, you will probably end up spending more than doing nothing at all.

Other than that, there is really no easy answer to this question.

Often it is best to send constant emails and contact the customer to remind them of the balance. Some simply do not respond early enough, but they eventually respond to calls and follow-ups.

You can also ask other people who have worked with your client before you send other ways to contact them.

This is why it is essential to get half the payment in advance before starting a project. So if the customer decides not to pay the remaining half, you get paid for your efforts at least, the worst comes at the worst.


Freelance blogs take time to turn into full-time work and earn regular money.

For one, there are a lot of talented freelance bloggers looking for the same job as you. Plus, you don’t just have to worry about article writing – you have to learn other skills if you want to survive in the market.

However, from a different perspective, independent blogging is as rewarding as it is as a job.

You can work on manageable projects that suit your time and skill level. If you’re ready to scale up, you can quit your full-time job and take on more work from existing or new clients.

The simple and straightforward process of freelance blogging should help you make money in the long run. And with the help of this post, you can get paid and break the bank even faster!

Originally posted 2020-06-06 01:17:35.



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